work with the dwell society
There are two ways we can build your website.
Guided DIY
(for about the cost of a template)
Custom Branding and Squarespace Website
The Weekend Website
Guided DIY
Build and launch a brand and a clean, strategic Squarespace website around your offer in a focused weekend, for about the cost of a Squarespace template.
Best for founders who want structure and guidance while building their site themselves.
Custom Brand &
Squarespace Website Design
A fully custom brand identity and Squarespace website, designed and built through my signature process:
The Move-In Method.
This is a collaborative, strategy-first experience where we clarify your positioning, develop a cohesive brand identity, and create a website that feels like a true home for your business.
Best for founders who:
have an established or emerging service-based business
are ready for a more refined online presence
value thoughtful strategy and clean design
are decisive and ready to move forward with momentum
My process is designed for founders who are clear on their direction and ready to execute, not endlessly iterate.
Together we define the structure, design the brand, and build a site that reflects the depth of your work.
Investment typically starts at $4500.
Apply for a custom quote.
Custom Branding + Website FAQ Section
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Yes — but most clients choose to do both together.
Your brand and website are deeply connected, and when they’re created together, everything feels more cohesive, intentional, and aligned.
That said, if you already have strong, strategic branding in place, we can absolutely focus on the website portion.
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Yes.
Most projects are custom based on your business, goals, and what you actually need — not a one-size-fits-all package.
After your inquiry, I’ll put together a proposal that outlines the scope, timeline, and investment based on your project.
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Every project is slightly different, but most branding + website projects include:
• Brand strategy and positioning
• Brand messaging and one-liner refinement
• Visual direction (colors, fonts, brand vibe)
• Logo system (primary logo, sublogo, favicon)
• Brand board / identity document
• Website strategy and page planning
• Full Squarespace website design and build
• Mobile optimization
• Basic SEO setup
• Domain connection + launch supportYou’ll walk away with a complete, cohesive brand and website — not just something that looks good, but something that works.
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Your brand is more than a logo — it’s the foundation of how your business is perceived.
Your branding package typically includes:
• Brand positioning and clarity (who you help + how you communicate it)
• Brand one-liner and messaging direction
• Brand voice (tone, personality, language style)
• Visual direction (overall look and feel of your brand)
• Color palette
• Font system
• Primary logo
• Secondary logo variations
• Submark / favicon
• Brand board / identity documentThis ensures your brand feels clear, consistent, and professional across everything you create.
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Yes.
Strong visuals make a huge difference in how your website feels.
You’ll receive guidance on:
• what types of photos you need
• how to plan a simple brand shoot
• how to create a cohesive visual lookI’ll also give you access to a curated brand photo guide so you know exactly what to capture.
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All websites are built on Squarespace.
It’s clean, reliable, and easy for you to update after launch — without needing to know code.
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Yes.
Your website will be built in a way that’s simple and intuitive to update.
After website closeout, you can choose to do a website tutorial walk-through with me so you feel confident making edits, updates, and changes after launch.
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Most projects are completed within 4–8 weeks, depending on scope and how quickly content and feedback are provided.
Clear communication and timely decisions help keep everything moving smoothly.
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I guide and refine your website copy — this is a collaborative process.
You’ll provide a baseline of your content through the brand and website design questionnaires, sharing what you currently have, how you describe your work, and what you want your website to communicate.
From there, I strategically edit and shape your copy to align with:
• your brand voice
• your messaging
• your website design
• your overall website strategyYou won’t be left staring at a blank page, and you also won’t receive generic, disconnected copy.
The end result is messaging that feels like you — just clearer, more structured, and designed to work seamlessly within your website.
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That’s completely normal (and the part that is fun for me!).
Part of my process is helping you clarify your message, structure your ideas, and turn them into something real and cohesive.
You don’t need everything perfectly figured out before we begin.
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This is best for business owners who:
• are ready for a professional online presence
• are willing to make decisions and move forward
• value clean, strategic design
• want something that feels elevated, not DIY -
This is not a great fit if you:
• are looking for the cheapest option
• want endless revisions or a drawn-out process
• aren’t ready to take action or make decisionsI work best with clients who are ready to move forward and build something intentional.
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Projects vary depending on scope, but most branding + website projects begin at $4500.
A custom proposal will outline everything clearly so you know exactly what’s included.
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Click the APPLY button and tell me a bit about your business and what you're looking to create.
From there, I’ll review your project and follow up with next steps.
(If you’ve made it this far, there’s a good chance we’d work really well together.)
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"Working with Anna was seamless. She really got the vision, what my brand was about and was able to bring it to life! So grateful for her and to be able to have a new website in a quick and effective way."
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"Working with Anna was wonderful, smooth, and easy. She knows the questions to ask so that your personalized website will be just that - personal. Her patience on my project was fabulous! I would highly recommend working with her for your next design project."
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“Anna such a blessing to work with through the design and implementation of my new website. Her eye for design combined with her attention to detail made for the perfect combination for what I had been seeking. Her entire systemization and breakdown of the full process was so incredibly thorough and easy to work with, even from the initial questionnaire, that it helped my ADHD brain stay on track when it needed to most. "
- Katie Braunscheidel, Coach
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“We are a new start up business and needed help putting together a website. Anna very patiently walked us through the process and was able to get us set up quickly and efficiently. She had wonderful ideas and is very creative so we trusted her completely. I would recommend her services to anyone! We are very grateful to her for all of her hard work.”
Heather Martin, A&L Martin Builders
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“Anna’s unique insight into project and business development has consistently guided me through my ever-changing business goals. Her partnership has propelled me towards bigger accomplishments and deeper purpose.”
Betsy Vedder, Betsy Vedder Wellness
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“Anna’s methodology for the website project management was an essential component to the successful outcome. Anna created the space for both organization, leadership and also to hear the client . She was responsive and thorough through the entire project.”
Ana Fabiano, Wine Expert
If you're interested in working with us, complete the form with a few details about your project. We'll review your message and get back to you within 48 hours.
