That business you've been
thinking about?
let’s build it!
You don't need another template.
You don't need another month of planning.
You need a clear plan.
The Weekend Website is the same process I use with my custom clients, simplified so you can confidently build your own business home in one intentional weekend.
Built for the founder who's tired of waiting until everything is "ready."
By Sunday afternoon, you'll have a website that's live.
You don't have a website problem.
You have a decision problem.
You know you need a website.
You may have even bought a template.
Maybe you've saved fifty websites on Pinterest.
Maybe you've opened Squarespace six different times, only to immediately close the tab.
Because the hard part isn't choosing a template.
It's figuring out:
"What do I actually say?"
"What pages do I need?"
"What photos should I use?"
"What colors fit my business?"
"What am I even trying to build?"
The Weekend Website answers those questions first.
Then building the website becomes the fun part.
Your Weekend Itinerary:
Friday
Get clear.
Define your offer
Identify who you serve
Create your brand direction
Clarify what your website needs to say
Saturday
We'll build your website.
Choose your template
Customize your branding
Add your photos
Write your copy
Build your pages
sunday
We'll launch it.
Connect your domain
Set up SEO basics
Add your lead capture
Test your website
Publish 🎉
included: launch your LOGO
Most websites never get finished because the branding never gets finished.
Launch Your Logo solves that.
By Sunday afternoon, you'll have:
✔ A business that's finally out of your Notes app.
✔ A website you're excited to send people.
✔ Messaging that actually sounds like you.
✔ A brand you're proud to share.
✔ A clear next step every time someone asks,
"What do you do?"
The Weekend Website
What we build together
A simple, step-by-step process to take you from idea to a live website.
Your Complete System:
• The full Weekend Website course
• Brand clarity + messaging framework
• Launch Your Logo (full logo system)
• Brand Snapshot template + system
• Website strategy and page mapping
• Guided page-by-page build prompts
• Lead capture setup
• SEO basics + launch walkthrough
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Module 1: Brand Clarity
Define your offer, messaging, visual direction, and logo.
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Module 2: Content + strategy
Map your pages, structure your content, plan your site flow, and write content for each page.
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Module 3: Visual Assets
Gather photos and brand visuals that support your website.
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Module 4: Build Your Website
Create each page using guided prompts and simple design structure.
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Module 5: Lead Capture
Add a simple, strategic opt-in so your website can start supporting growth from day one.
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Module 6: Launch
Connect your domain, set up SEO basics, and go live.
Everything Else You'll Need
Thoughtfully included to make the process easier, faster, and more complete.
ChatGPT prompts for brand messaging, website copy, and content planning.
Lifetime access to the course and all future updates
Step-by-step tutorial videos for customizing your website
A photographer-approved shot list for your brand photos.
Choose from two curated, designer-created Squarespace website templates — pick the one that fits your vision or bring your own.
You don’t need 50 lessons.
You need the right ones.
This is for you if..…
You have a real business idea.
You'd rather invest your time than thousands of dollars.
You're willing to make decisions instead of chasing perfection.
You want a website that reflects the quality of your work.
You'd rather spend one intentional weekend building than six months second-guessing yourself.
This is not for you if..…
You're looking for someone else to build your website.
You need advanced custom functionality or ecommerce.
You're hoping another template will magically make the decisions for you.
You’re not ready to make decisions and move forward
I’m the founder of The Dwell Society, where I design strategic brands and Squarespace websites for entrepreneurs who want a clean, intentional online presence.
I built The Weekend Website for the version of me who kept getting distracted trying to launch.
I wasn't missing another tutorial.
I was missing a process.
One that helped me organize my ideas, make confident decisions, and finally build something I was proud to share.
That's the process you're getting.
Hey, I’m anna
Everything You Need to Stop Overthinking and Start Building.
Inside The Weekend Website, you'll walk away with:
✓ The exact process I use with my custom branding and website clients.
✓ A complete logo and visual identity system.
✓ Guided messaging prompts powered by ChatGPT.
✓ Two professionally designed Squarespace templates to choose from.
✓ A website strategy that removes the guesswork.
✓ A step-by-step launch plan.
All for $297.
Less than the cost of most premium templates.
Infinitely more useful.
Hiring a designer to create your brand and website can easily cost $3,000-$10,000.
Even premium Squarespace templates often cost $200-$400, and still leave you figuring out your messaging, structure, and content on your own.
You don't need another template.
You don't need another month of planning.
You don't need permission.
You just need a weekend.
Let's build it.
Your business deserves to exist.
FREQUENTLY ASKED
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No.
This course is designed to walk you through everything step-by-step in a way that actually makes sense.
It’s not a deep-dive web design course — you’re not learning design theory. You’re building your website.
I’ll guide you through exactly what to do, and where needed, I’ll point you to simple Squarespace tutorials so you can follow along without getting stuck.
If you can use Canva and follow clear instructions, you’ll be able to build your website.
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No.
The “weekend” is meant to give you structure and momentum — not pressure.
You’ll have lifetime access, so you can move at your own pace and come back to any part of the process when you need it.
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Great! You can still use this course to come up with the rest of your brand package - your brand voice, brand descriptions, and more. You will not be disappointed with the ChatGPT branding and copy prompts in this course!
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Yes.
You’ll get access to two designer created, curated Squarespace website templates - you choose one as your starting point included in the cost of The Weekend Website.
They’re designed to give you a clean, strategic foundation so you’re not stuck sorting through templates or second-guessing your layout.
You’re also welcome to use your own template if you already have one you love.
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Yes! You can find them at thedwellsociety.com/shop, where you can also purchase them as one-off products.
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That’s totally fine.
The course focuses on building your core pages first, but you can absolutely expand your site beyond that once your foundation is in place.
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This course is designed to guide you clearly through each step so you’re not left guessing.
I do offer 30 minute 1:1 sessions as my schedule allows. You can email me at anna@thedwellsociety.com and request my pricing and schedule.
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You’ll need a Squarespace subscription and domain (if you don’t already have one).
If you choose to purchase a premium template or fonts, those would be optional additional costs.
Otherwise, everything you need to build your website is included inside the course.
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No.
This is not about becoming a web designer.
It’s about building your website — clearly, strategically, and efficiently — so you can launch your business and move forward.
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Due to the digital nature of the course, all sales are final.
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Immediately after purchase.
You can start right away or set aside time to go through it when you’re ready.
The Weekend Website is your fast-track, no-fluff way to launch a beautiful, strategic Squarespace site in just one weekend—pajamas, coffee, and big dreams welcome. By purchasing, you agree to the terms & conditions: thedwellsociety.com/terms-conditions-ww
