the dwell session
Not every business needs a custom website right away.
$375 / 90 minutes
Sometimes you simply need clarity.
The Dwell Session is a focused strategy intensive designed to help you organize your ideas, clarify your offers, map out your website, and confidently decide what comes next.
Whether you leave ready to build it yourself or hire someone later, you'll walk away with a personalized action plan.
Sometimes the most valuable thing isn't another website.
It's knowing what to build.
If you've been sitting on a business idea...
Changing your services every other week...
Unsure why people aren’t buying what is on the site you DIY’d...
Opening Squarespace only to close it again...
Or wondering whether you're even ready for a website or prepping for fixing up your current site...
You're not alone.
Most business owners don't need another Pinterest board.
They need someone to help connect the dots.
That's exactly what we'll do together.
potential areas of focus
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WHAT WE'LL DO
Before our session, you'll complete a short questionnaire so I can understand your business, ideas, goals, and where you're feeling stuck.
Then we'll spend 90 minutes mapping out your business together.
We'll organize your ideas.
Clarify your offers.
Identify the pages your website actually needs.
Talk through messaging.
Create a plan.
And answer the questions that have been keeping your business on pause.
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YOU'LL LEAVE WITH
A personalized Website Roadmap.
Clear next steps.
Recommended website structure.
Messaging direction.
Content checklist.
Photo recommendations.
Confidence in what to do next.
Whether you DIY, hire me, or hire someone else.
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PERFECT FOR
Entrepreneurs with an idea who don't know where to start.
Businesses preparing for a website.
Weekend Website students who want personalized guidance.
Business owners who feel stuck.
People with too many ideas and not enough clarity.
What This Looks Like In Real Life
"I know I need a website...
...I just have absolutely no idea where to start."
That's the most common thing I hear.
By the end of our session, you'll know exactly what belongs on your website, what can wait, and what your next best step is.
Sometimes that's The Weekend Website.
Sometimes it's Brand Foundation.
Sometimes it's Brand + Website Launch.
Sometimes it's simply giving yourself permission to start.
WEBSITES I’VE HELPED LAUNCH
Is The Dwell Session right for me?
This session is designed for business owners who are ready to make decisions and move forward.
If you're willing to show up with ideas, questions, or even a messy notebook full of thoughts, we'll create a clear plan together.
The more information you provide in your pre-session questionnaire, the more personalized and productive our time will be.
That subtly tells people:
Come prepared.
Trusted By Founders Building What's Next.
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"Working with Anna was easy and fun. I was overwhelmed at first to update my website, but her processes made it easy and less intimidating. I would recommend her to anyone needing branding and website services."
Danielle Tanner, Tanner Interiors
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"Anna didn’t just design a logo and call it done. She helped define the heart of my brand, how I wanted clients to feel, how I wanted to communicate and how to create consistency across everything from my website to social media."
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![NextTide Marine Logo - The Barnacle Banisher and Seawall Cleaning]()
"I love my brand and my website for my seawall cleaning business! Now I can do jobs for my clients without worrying about not having a website."
Declan from NextTide Marine
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"Working with Anna on my branding was one of the best investments I’ve made in my business."
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"Anna somehow took all of my scattered thoughts, Pinterest boards, random screenshots, and half-finished ideas and turned them into something that felt completely cohesive and completely me."
FREQUENTLY ASKED
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No.
We'll spend our time creating the strategy behind your website instead of designing it.
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The Dwell Session is completely tailored to your business and where you're feeling stuck.
Some common topics include:
Clarifying your services or offers
Organizing your website structure and pages
Refining your messaging
Defining your ideal audience
Prioritizing what your business needs next
Brand strategy and visual direction
Planning a new website or website refresh
Mapping out your customer journey
Brainstorming lead magnets or marketing ideas
Creating a clear action plan for moving forward
Whether you have too many ideas or no idea where to start, we'll spend our time on the areas that will create the most momentum for your business.
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More than you might think.
Every session is tailored to your business, but we often spend time:
• Untangling services and offers that have become confusing.
• Mapping out a website before you ever open Squarespace.
• Clarifying what your business should say and who it's speaking to.
• Talking through branding and visual direction.
• Identifying the next best step instead of trying to do everything at once.
• Creating a practical roadmap you can confidently move forward with.
You don't need to show up with all the answers.
You just need to bring your ideas.
We'll connect the dots together.
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No.
You'll leave with a clear plan for moving forward, whether you decide to build it yourself or hire someone.
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Absolutely not.
That's why this exists.
Bring the ideas.
I'll help organize them.
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Perfect.
If we move into another service, the work we've already done becomes the foundation for the project.
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Absolutely.
Many people use this session to determine whether DIY or a custom project is the better fit.