Somewhere Rach
Brand strategy, custom visual identity, and Squarespace website design for Somewhere Rach, a travel and lifestyle blog created to inspire adventurous, intentional travel experiences around the world.
The project blended elevated editorial design with organic, story-driven branding to reflect Rachel’s love for travel, food, culture, and curated experiences. The website was strategically designed to support long-form content, affiliate partnerships, audience growth, and future brand collaborations while creating an immersive experience for readers.
Project scope included:
Full brand strategy and visual identity
Custom logo suite and typography direction
Editorial-inspired visual branding
Custom Squarespace website design
Blog layout and content organization strategy
Website messaging and SEO-focused copywriting
Affiliate and partnership integration strategy
Mobile optimization and user experience design
SEO optimization for travel and lifestyle content
Conversion-focused email signup and audience growth strategy